Sherbrooke Liquor Store is a great business in Edmonton selling an amazing collection of beers from around the world (over 900 in fact, the largest selection in Canada)
This sign hangs over a shelf holding several of the more prestigious bottles the store sells (Malheur)
Its worth a full read-through:
The liquor store had clearly received a few questions regarding the expiration date on the beer bottles from customers asking if it affected the product. Rather than slapping a boring sign on the wall or just leaving it be, the store took a proactive route and injected some personality into the conversation.
They catered their messaging to the beer connoisseur (and potential buyer) rather than the often “easily offended” typical customer, and developed a somewhat snappy sign to address the problem.
Its a perfect example of how a business can communicate to its customers. Don’t be afraid to inject some personality into your brand, whether through an email, social media or on the phone. It makes the experience different, and people notice that.
I sure did.